Still going for natural effect through Spring/Summer 2017 season.

Looks like this season daily beauty routine is about particular zone going nude. Well, almost.
Naked eyes effect was spotted within Tommy Hilfiger, Jason Wu and Band of Outsiders runway beauty looks. It's important to point out that 'no makeup eyes look' isn't necessarily about total rejection of beauty products. In case with naked eyes trend you can still play around nude shades, white eyeliner on lower eyelid, even a bit of mascara and so. In other words, simply escape heavy lashes and vivid eye shadows. 
And in order to achieve the naked look you might find this new PQAP selection of beauty products helpful.  

Image Courtesy: Marie Claire